Introduction: The Financial Success of a Rodeo Legend
When it comes to professional bull riding, few names shine as brightly as JB Mauney. Known for his fearless riding style, determination, and ability to conquer the toughest bulls in the arena, JB Mauney net worth has become a topic of interest among fans and financial analysts alike.
With a career spanning over two decades, Mauney has earned millions through prize money, sponsorships, merchandise sales, and media appearances. As of 2025, JB Mauney net worth is estimated to be between $8 million and $10 million.
This article explores the sources of his wealth, his career highlights, and the financial milestones that made him one of the highest-earning bull riders in history.
Quick Summary Table: JB Mauney Net Worth Breakdown
| Category | Details |
| Full Name | James Burton “JB” Mauney |
| Date of Birth | January 9, 1987 |
| Profession | Professional Bull Rider (PBR, PRCA) |
| Net Worth (2025) | $8 million – $10 million |
| Career Earnings | $7.4 million (from bull riding competitions) |
| Major Championships | 2x PBR World Champion (2013, 2015) |
| Primary Income Sources | Prize Money, Sponsorships, Merchandise, Coaching, Media Appearances |
| Endorsements | Monster Energy, YETI, Wrangler |
| Residence | Stephenville, Texas |
| Retirement Status | Retired in 2023 due to injuries |
| Current Role | Head Coach of the Oklahoma Wildcatters (PBR Team Series) |
Early Life and Passion for Bull Riding
A Childhood Shaped by Rodeo Dreams
Born in Charlotte, North Carolina, on January 9, 1987, JB Mauney was drawn to bull riding from an early age. By the time he was 13 years old, he was already competing in junior rodeos, showcasing a natural talent for taming some of the fiercest bulls in the sport.
Unlike many athletes who pursue college education or alternative career paths, Mauney chose rodeo as his full-time profession. His decision to turn pro at 18 years old in 2005 marked the beginning of what would become one of the most decorated careers in bull riding history.
Career Highlights and Prize Money Earnings
Early Years in the PBR Circuit (2006-2012)
Mauney’s first major breakthrough came in 2006, when he won the PBR Rookie of the Year title. His aggressive riding style and fearlessness set him apart from his competitors. Over the next few years, he continued to climb the rankings, earning millions in prize money from various PBR events.
By 2012, he had already crossed the $3 million career earnings mark, proving himself as one of the top contenders in the Professional Bull Riders (PBR) league.
Becoming a PBR World Champion (2013 & 2015)
The defining moments of JB Mauney’s career came in 2013 and 2015, when he won the PBR World Championships—the highest honor in professional bull riding.
- 2013 PBR World Championship: Earned $1.385 million in prize money.
- 2015 PBR World Championship: Took home approximately $1.5 million.
With these victories, Mauney solidified his legacy as one of the greatest bull riders of all time.
Breaking Records: First Bull Rider to Surpass $7 Million in Earnings
By November 5, 2016, JB Mauney made history by becoming the first bull rider to surpass $7 million in career earnings.
At this point, his net worth saw a significant boost, thanks to continuous competition wins, sponsorship deals, and endorsement contracts. His reputation as a fearless competitor made him a fan favorite and a marketable athlete for top brands.
Diversified Income Streams: How JB Mauney Built His Fortune
While prize money played a key role in JB Mauney net worth, his wealth did not solely come from bull riding competitions. He strategically diversified his income through multiple revenue streams.
Sponsorships and Endorsements
Mauney’s success in the PBR arena made him a highly sought-after athlete for brand endorsements. Over the years, he secured lucrative deals with companies like:
- Monster Energy
- YETI
- Wrangler
- Resistol Hats
- Ariat Boots
These sponsorships added millions to his net worth, allowing him to build financial stability outside of competition earnings.
Merchandise and Business Ventures
Capitalizing on his massive fan base, Mauney launched his own line of merchandise, selling:
- T-Shirts
- Hoodies
- Hats
- Accessories
His official JB Mauney store generated significant revenue, further growing his financial empire.
Coaching & Media Appearances
After retiring in 2023 due to injuries, JB Mauney transitioned into coaching. In 2024, he was appointed as the head coach of the Oklahoma Wildcatters, a team in the PBR Team Series.
Additionally, he made numerous TV and media appearances, sharing his expertise and life experiences, which contributed to his growing income.
JB Mauney’s Personal Life & Investments
Family and Personal Life
Behind the fame and fortune, JB Mauney is a devoted family man. He is married to Samantha Lyne, a barrel racer and daughter of PRCA Hall of Famer Phil Lyne. The couple shares two children, and their life revolves around rodeo culture.
Despite the risks that came with his bull riding career, Mauney’s passion for the sport never wavered. However, his growing family influenced his decision-making, especially as injuries started to take a toll on his body.
Real Estate and Investments
Mauney has made smart financial decisions, particularly in real estate investments.
- Stephenville, Texas Property (2020): In late 2020, Mauney purchased a ranch in Stephenville, Texas, often called the “Cowboy Capital of the World.” This multi-acre property serves as his family home, training ground, and business hub.
- Other Investments: While not much is publicly known about his investment portfolio, sources suggest Mauney has interests in livestock breeding and cattle ranching, further diversifying his income streams.
These investments have allowed JB Mauney net worth to remain stable even after his retirement.
The Injury That Led to Retirement
A Career Built on Risk and Resilience
Bull riding is one of the most dangerous sports in the world, and Mauney was no stranger to severe injuries. Throughout his career spanning nearly two decades, he suffered from:
- Multiple broken bones
- Dislocated shoulders
- Knee surgeries
- Spinal injuries
2023 Injury and Retirement Announcement
In September 2023, JB Mauney suffered a severe neck injury after being bucked off a bull at the PRCA Pro Rodeo event in Lewiston, Idaho. The accident resulted in:
- A fractured neck requiring emergency surgery.
- Doctors inserting metal plates and screws to stabilize his spine.
- A medical recommendation to retire, as continuing to ride could lead to permanent paralysis.
Emotional Retirement Decision
Shortly after the injury, Mauney officially announced his retirement from professional bull riding. In an emotional statement, he expressed his love for the sport but acknowledged that his family and long-term health were more important.
Despite his retirement from competition, JB Mauney net worth continued to grow through business ventures, coaching, and endorsements.
The Post-Retirement Business Ventures & Financial Growth
Transition to Coaching
Mauney didn’t step away from bull riding completely. In 2024, he was named head coach of the Oklahoma Wildcatters, a team in the PBR Team Series.
- His coaching salary added a new revenue stream to his income.
- His experience and mentorship made him a valuable figure in the sport, ensuring a steady financial future.
Brand Partnerships & Public Speaking
Even after retiring, Mauney remained a major public figure. He continued to earn money through brand sponsorships, appearances at rodeo events, and public speaking engagements. His expertise and legendary career made him an in-demand guest speaker for rodeo schools and industry events.
Merchandise Sales & Fan Engagement
Mauney’s merchandise business also thrived after retirement. His fan base remained loyal, and his online store continued selling clothing, hats, and memorabilia. The steady sales ensured a consistent income stream.
The Lasting Legacy of JB Mauney
Even after his retirement, JB Mauney’s name remains one of the most recognized in bull riding history. His fearless approach and record-breaking earnings have left a permanent mark on the sport.
How JB Mauney Changed Bull Riding Forever
- First bull rider to surpass $7 million in earnings.
- Inspired a new generation of riders with his aggressive and risk-taking style.
- Built a business empire beyond rodeo, proving that financial success is possible outside of the arena.
Final Thoughts: JB Mauney Net Worth in 2025
Despite retiring in 2023, JB Mauney remains financially secure, thanks to smart investments, sponsorships, and business ventures.
With an estimated net worth of $8 million to $10 million, Mauney’s journey is a testament to hard work, perseverance, and financial planning. From a young cowboy in North Carolina to a legendary millionaire athlete, Mauney has truly cemented his place in rodeo history.
JB Mauney net worth is not just about dollars and cents—it represents a career built on passion, sacrifice, and an unwavering love for the sport.
