Max Fredrik Darnton is a prominent British entrepreneur, investor, and business executive best known for his leadership in executive search and private capital recruitment. Beyond the boardroom, he is also publicly recognized as the husband of Alexandra “Binky” Felstead, a former star of the hit British reality show Made in Chelsea.
In this detailed article, we explore everything you need to know about Max Fredrik Darnton—his age, career, net worth, family, income sources, and public role.
• Full Name: Max Fredrik Darnton
• Date of Birth: September 1988 (Age: 36)
• Nationality: British
• Education: Latymer Upper School, University of Leeds
• Occupation: Entrepreneur, Investor, CEO
• Known For: CEO of Fredriks, Married to Binky Felstead
• Estimated Net Worth (2025): £5M – £8M (approx.)
• Social Media: LinkedIn
Who is Max Fredrik Darnton?
Max Fredrik Darnton is a British entrepreneur and CEO of Fredriks, a global executive search firm. He is also known as the husband of Binky Felstead, former Made in Chelsea star.
What is Max Fredrik Darnton’s Age?
Max Fredrik Darnton was born in September 1988, which makes him 36 years old as of March 2025.
Career Highlights
Max Darnton has built an impressive business career across multiple verticals, including executive recruitment, digital ventures, private equity, and consumer investments.
Founder & CEO of Fredriks
- Max founded Fredriks, a retained executive search firm that places top-tier professionals into roles across private equity, infrastructure, real estate, and venture capital.
- The firm operates globally, providing bespoke advisory services for large asset managers and investment funds.
- Fredriks has positioned itself as a trusted recruitment partner to many FTSE 100 and international private firms.
Venture Partner – IMS Digital Ventures
- Max is also a Venture Partner at IMS Digital Ventures, an investment firm specializing in tech startups.
- In this role, he supports founders, participates in fundraising rounds, and advises on strategic talent acquisition.
Angel Investments and Startups
Max has actively invested in innovative consumer and lifestyle ventures, including:
- NOLO: A health-focused drink brand offering low-caffeine and decaf alternatives.
- PAWD Drinks: A beverage company with a sustainability-driven product line.
- FieldGoods: A London-based startup offering curated grocery experiences.
- Padel Haus: A growing wellness and sports brand focused on padel tennis in the US.
Personal Life & Family Background
Max Fredrik Darnton is married to Alexandra “Binky” Felstead, best known for her role in Made in Chelsea. Their relationship has been well-documented in UK media, often praised for its grounded nature despite public scrutiny.

Marriage to Binky Felstead
- The couple met in 2019 at Soho Farmhouse, a luxury country club in Oxfordshire.
- They got engaged in September 2020.
- Max sweetly asked for permission from India, Binky’s daughter from a previous relationship.
- They officially married in August 2021 in London, followed by a larger celebration in Corfu in 2022.
Children
Max and Binky have two children together:
- Wulfric “Wolfie” Alexander Fredrik Felstead-Darnton – Born in 2021
- Wilder Felstead-Darnton – Born in 2023
Binky also has a daughter, India, with former partner Josh “JP” Patterson.
Max Fredrik Darnton Net Worth
Max Fredrik Darnton estimated net worth ranges between £5 million and £8 million. His wealth derives primarily from:
- Executive search and consulting via Fredriks
- Private capital investment returns
- Startup equity stakes
- Venture capital roles and board advisory work
He is known for strategic long-term investing, particularly in niche wellness and lifestyle brands.
Income Sources
Here’s a breakdown of Max Darnton’s primary income streams:
Income Source | Details |
---|---|
Executive Search Firm | Fredriks (Founder/CEO) – global placements & retainer fees |
Venture Capital | IMS Digital Ventures (Partner-level revenue participation) |
Startup Investments | NOLO, Padel Haus, FieldGoods, PAWD Drinks (equity returns) |
Private Advisory Roles | Board-level consultation for financial firms & startups |
Social Media Presence
Max Fredrik Darnton maintains a low public profile on most social media platforms. He is active on LinkedIn, where he shares professional updates, market insights, and industry trends.
He is not publicly active on Instagram, Twitter, or other mainstream platforms.
FAQs About Max Fredrik Darnton
How did Max Darnton and Binky Felstead meet?
They met in 2019 at Soho Farmhouse, a members-only club in Oxfordshire. Both were attending separate events when they crossed paths. Their connection was instant, leading to a relationship, engagement, and marriage.
What companies has Max Darnton invested in?
Max is an investor in several consumer and wellness startups, including:
- NOLO (low-caffeine drinks)
- Padel Haus (sports and wellness)
- FieldGoods (F&B tech startup)
- PAWD Drinks (eco-friendly beverages)
What is Max Darnton’s background in education?
Max studied at Latymer Upper School and later completed his university education at the University of Leeds, where he focused on business and leadership skills.
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Conclusion
Max Fredrik Darnton represents the modern blend of executive precision and entrepreneurial curiosity. With a career that spans private capital recruitment, startup investment, and global business advisory, his influence continues to grow.
His high-profile marriage to Binky Felstead has only added a touch of media spotlight, but Max remains fundamentally committed to building ventures, nurturing talent, and investing in tomorrow’s ideas.